In the centre of Apeldoorn sits the Royal Talens head office and paint production facilities.Royal Talen’s manufactures and supplies high quality painting, drawing and colouring materials for artists, creative hobbyists, designers, children and educational institutes, with well known brands like Rembrandt, Van Gogh, Amsterdam, Cobra, Bruynzeel and Sakura.
Craftsmanship and innovation
When you walk through the Apeldoorn factory, you will see combination of craftsmanship and innovation. First, traditional craftsmanship in producing the high-quality paints and soft pastels and then the automated filling and packaging lines and the state-of-the-art distribution centre. In Apeldoorn, 175 employees are involved in the development, production and sale of more than 6000 different articles. CEO Ronald Benning and Marketing Director Harold Kruis talk proudly about the company and its rich history. "Founded in 1899 by former banker Marten Talens and nowadays number 3 in the global fine art market. Since 1949 we can have the predicate royal. "
"Talens is doing well," says Benning. "In 2016 we had a growth of no less than 9.8%. We are really doing business again, with many innovations, product innovations and beautiful projects. "Of which, most recent, Loving Vincent. Kruis: "This feature about Vincent van Gogh's life is fully hand painted with our Van Gogh oil paint. For every second, no less than 12 oil paintings are made. " Royal Talens also engages in social matters, including through the Royal Talens Foundation and employment participation via Apeldoorn Scoort project. At the Royal Talens Experience Centre in Apeldoorn you can visit and participate in workshops.
From our distribution centers in Apeldoorn and Bergen op Zoom, we export to as many as 103 countries, with sales offices in The Netherlands, Belgium, France, Germany, Denmark, Spain, Poland, Switzerland, United Kingdom, North America, China and Japan. Benning: "We are big in a small market. Very internationally focused with a strong brand experience and a high goodwill factor, like Heineken operates in its market. " Another tip of Benning: "Get your international customers here and make an experience out of it. We have so much to offer! For example, we organize a visit to Het Loo Palace or the Rijksmuseum for our clients, which is our partner. In this way we deepen and strengthen our relationships. People do business with people. "
Export countries: 103 countries worldwide